Ítalus Foam the treatment foam that deeply seals the hair and provides a natural smoothing effect on the strands, with intense shine, silky texture and frizz-free. And why foam? That’s simple: formula with high concentration and performance combined with practicality and double yield.
The formula is composed of Bio Acetatum Balsamico, Gum Tara, Nutriamino and Gluconolactone. Developed with the main objective of realigning the hair shaft, thanks to the potentiation of the performance of reagents aimed at straightening: This Is has an acidic pH of 2.5, acts on the intracuticular layers and cortex, acts on ionic and disulfide bonds – on the micro and macrofibrils, and promotes the rearrangement of the fiber’s molecular structures without compromising the hair’s elasticity.
Ítalus Foam can be used on all hair types and is highly compatible with other chemical processes – from coloring, bleaching or even straightening.
Unprecedented, the treatment mousse Ítalus Foam has a smooth appearance and greater yield, the formula is capable of penetrating all instances of the hair fiber, from its outermost cuticle structure to the cortex/capillary medulla. After the strands are submitted to the procedure with the Mousse Complex line, the hair shaft presents a natural smooth aspect, with intensity of shine, softness, maintaining balance and lightness of the hair.
The cosmetic formulation for straightening hair foam helps to protect the hair fiber in a harmonic way, grouping the actives responsible for straightening, associated with actives that promote the fiber elasticity and allow to deposit positive charges in varied selections of a cross-section of the hair strand . These positive charges translate into conditioning of the strands by decreasing the electrostatic charge of the hair, treating the hair microstructures and amplifying the conditioning effect of the strands.
The Ítalus Foam, treats and acts effectively in the protection of the hair fiber using a mechanism that does not change the pH ends, contracting and rearranging the intracuticular layers. That’s the result: zero frizz, alignment, intense shine and malleability.
THE COMPOSITION
Balsamic Vinegar – aligns and renews the strands, promotes a reduction in the porous aspect, seals the cuticles and rebalances the pH.
Gluconolactone – actively acts on the metabolic pathway at the cellular level. It has sealing properties and is super moisturizing.
Tara Gum – Tara is a plant native to Peru. Its seed provides an oil that does not penetrate the interior of the hair, remaining on the surface of the strand, forming a film and releasing sealing nutrients.
Energy Rescue – complex with eight amino acids produced through enzymatic fermentation, with high treatment performance, increasing fiber resistance.
A proposal that goes even further: double the yield with practical and simplified application, without waste. This means investing in technology and innovation, to gain speed and results.
