FAQ
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Yea! Ítalus Foam replaces formalin-based straightening and there are other advantages over other progressive brushes, thanks to its foam base: the formulation is capable of penetrating all instances of the hair fiber, from its outermost cuticle structure to the cortex/capillary medulla resulting in a physiologically smoother and more effective formulation. After all this chemical process, the straightened hair shaft will have the appearance of natural smooth, with intensity of shine, emollience (softness), maintaining balance and lightness.
Straightening with Ítalus Foam does not waterproof the fiber, keeping the hair in the condition of absorption of nutrients and water.
It’s wonderful to say yes, Ítalus Foam can be used on all hair types and colors. A versatility that goes even further: it is highly compatible with other chemicals and perfectly adapts to the profile of each hair fiber. There are no limitations on the type of hair to use and direction of the treatment or straightening process. The immediate result can be 100% healthy straightening or just a sealing to reduce volume, or even the treatment of frizz – the choice of the appropriate procedure happens between the professional and the client, who must understand the real need for the hair.
The formula was developed with the objective of realigning the hair shaft using an acid pH value of 2.5, acting on the intracuticular layers and cortex. The process acts on the ionic and disulfide bonds, acts on the intracuticular layers and the cortex, acts on the ionic and disulfide bonds – on the micro and macrofibrils, and promotes the rearrangement of the fiber’s molecular structures without compromising the hair’s elasticity or procedures futures.
Yea! Ítalus Foam is highly compatible with other chemical processes – including pigmentation. This treatment foam can be combined with most chemical processes available on the market. The professional must always evaluate the elasticity of the hair fiber. Oh, and it’s worth remembering: any change in the structure of the hair fiber requires the modification of chemical structures and, therefore, the hair must be intact and healthy.
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Wash the hair with shampoo and dry it 100%.
Section the hair into thin strands, apply a foam pump directly to the strand, using a comb, and distribute the product along the length of the strand. Leave a distance of 1 cm from the roots, and apply it only after that distance.
Leave it for 30 to 60 minutes to activate it, the waiting time depends on the type of each hair.
Rinse with water only 50%.
Dry the hair and use the blowdryer on the strands well, and then pass the iron on thin strands with a temperature ranging between 200°C and 230°C.
Wash the hair with shampoo and finish it as you like.
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