Ítalus Smooth Foam is a treatment foam that deeply seals hair strands, providing a natural smooth effect on the hair, with intense shine, silky texture and no frizz. Exclusive formaldehyde-free and odorless form.
We presented a high performance treatment foam – ÍTALUS – VEGAN SMOOTHING FOAM, which deeply seals the hair and provides a natural smooth effect on the strands, with intense shine and silky texture.
The exclusive formula is composed of positive ions that attract the negative ions present inside the wire and, as a magnet, form magnetic bonds that seal and keep the cuticle firmly closed. This action takes place in all layers of the strand, ensuring hair alignment and saying goodbye to frizz.
ÍTALUS SMOTHING FOAM IS
PERFECT SMOOTHING | MIRROR SHINE | INTENSE NUTRITION | NO FRIZZ
Unprecedented and high-performance formula.
ÍTALUS VEGAM SMOTHING FOAM
It which deeply seals the hair and provides a natural smooth effect on the strands, with intense shine and silky texture.
The exclusive formula is composed of positive ions that attract the negative ions present inside the wire and, as a magnet, form magnetic bonds that seal and keep the cuticle firmly closed. This action takes place in all layers of the strand, ensuring hair alignment and saying goodbye to frizz.
ÍTALUS VEGAM SMOTHING FOAM - Color Protection
This is a version for hair with highlights and coloring.
It which deeply seals the hair and provides a natural smooth effect on the strands, with intense shine and silky texture.
The exclusive formula is composed of positive ions that attract the negative ions present inside the wire and, as a magnet, form magnetic bonds that seal and keep the cuticle firmly closed. This action takes place in all layers of the strand, ensuring hair alignment and saying goodbye to frizz.
Its formula contains four ingredients that add
more power to a comprehensive hair treatment
Complex with eight amino acids produced through enzymatic fermentation, with high treatment performance, increasing fiber resistance.
Aligns and renews the hair, promotes a reduction in the porous aspect, seals the cuticles and rebalances the pH.
Tara is a plant native to Peru. Its seed provides an oil that does not penetrate the interior of the hair, remaining on the surface of the strand, forming a film and releasing sealing nutrients.
Actively acts on the metabolic pathway at the cellular level. It has sealing properties and is super moisturizing.
More about Ítalus
ENERGY RESCUE
It is a high-density amino composition, produced by biotechnological pathways of nanoparticles, being effective for cortex permeation. These amino acids are extracted through the enzymatic fermentation process, from corn, sugar cane and cassava. The fermentation process is adjusted to ensure perfect conditions for obtaining the target composition. It promotes the recovery of fiber health and helps protect the threads from the chemical process. Preventing hair from losing its elasticity. Interacted in the main internal (cortex) and superficial sites of the hair fiber (intercuticular layers), it helps to block the permeation of the Sequestrant components, restoring the internal cortical microstructures of the hair, promoting resistance, helping to restore the (NMF) Natural Moisturizing Factor of hair.
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FAQ
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Find the answersyou need here
Yea! Ítalus Foam replaces formalin-based straightening and there are other advantages over other progressive brushes, thanks to its foam base: the formulation is capable of penetrating all instances of the hair fiber, from its outermost cuticle structure to the cortex/capillary medulla resulting in a physiologically smoother and more effective formulation. After all this chemical process, the straightened hair shaft will have the appearance of natural smooth, with intensity of shine, emollience (softness), maintaining balance and lightness.
Straightening with Ítalus Foam does not waterproof the fiber, keeping the hair in the condition of absorption of nutrients and water.
It’s wonderful to say yes, Ítalus Foam can be used on all hair types and colors. A versatility that goes even further: it is highly compatible with other chemicals and perfectly adapts to the profile of each hair fiber. There are no limitations on the type of hair to use and direction of the treatment or straightening process. The immediate result can be 100% healthy straightening or just a sealing to reduce volume, or even the treatment of frizz – the choice of the appropriate procedure happens between the professional and the client, who must understand the real need for the hair.
The formula was developed with the objective of realigning the hair shaft using an acid pH value of 2.5, acting on the intracuticular layers and cortex. The process acts on the ionic and disulfide bonds, acts on the intracuticular layers and the cortex, acts on the ionic and disulfide bonds – on the micro and macrofibrils, and promotes the rearrangement of the fiber’s molecular structures without compromising the hair’s elasticity or procedures futures.
Yea! Ítalus Foam is highly compatible with other chemical processes – including pigmentation. This treatment foam can be combined with most chemical processes available on the market. The professional must always evaluate the elasticity of the hair fiber. Oh, and it’s worth remembering: any change in the structure of the hair fiber requires the modification of chemical structures and, therefore, the hair must be intact and healthy.
Aplly
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It’s time to use
Wash the hair with shampoo and dry it 100%.
Section the hair into thin strands, apply a foam pump directly to the strand, using a comb, and distribute the product along the length of the strand. Leave a distance of 1 cm from the roots, and apply it only after that distance.
Leave it for 30 to 60 minutes to activate it, the waiting time depends on the type of each hair.
Rinse with water only 50%.
Dry the hair and use the blowdryer on the strands well, and then pass the iron on thin strands with a temperature ranging between 200°C and 230°C.
Wash the hair with shampoo and finish it as you like.
Testimonials from Professionals and Customers
The result is very natural. I think foam leaves a lot of shine because there isn’t that much product in the hair, it doesn’t get loaded with product when straightening.
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