Composed of Shampoo, Conditioner and Leave-in, It Curly – by Ítalus eliminates dryness so hair looks healthy. Its formula still fixes the shape of curls, improves flexibility and protects from frizz. All this without weighing it down or leaving it oily. It penetrates deeply into the hair and restores hydration lost with chemical and mechanical aggression. It also reduces volume and frizz and makes styling easier. You get renewed, resistant and healthy hair.

Composed of Shampoo and Conditioner  , It Straigth – by Ítalus. For chemically treated hair. It guarantees softness and health, while prolonging the smooth effect. Ideal to keep the wires with a progressive brush and protect them from future damage. It manages to maintain softness and malleability, in addition to prolonging the smooth effect and facilitating a frizz-free and disciplined finish. Protects against damage and strengthens, in addition to giving more softness.

D-panthenol

It is an alcohol that, when applied to the skin and hair, is converted into pantothenic acid (vitamin B5), which is why it is also called pro-vitamin B5. It is a powerful moisturizer, a very important vitamin for the health and hydration of the skin, nails and hair.

In the hair, it acts by forming a lubricating film on the hair, promoting lasting hydration, preventing damage and adding shine. Its anti-inflammatory action can also be very beneficial for the scalp, as many uncomfortable conditions such as dandruff, seborrheic dermatitis, hair loss, itching, among others, are caused by inflammatory processes. Its light and non-greasy texture also helps to balance oiliness.